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Selling a home without a broker - a guide

Selling a home often seems easier than it is. However, the project can quickly turn out to be a stress test for the inexperienced seller. However, with such a costly business, stress is fatal. Even small mistakes can lead to major financial losses. For this reason, sellers usually turn to a broker who takes over the property sale on their behalf. However, if the use of a realtor is out of the question, a private house sale needs to be well thought out. So that you do not have to forego good money or your mental health, we are giving you instructions here so that you can also sell your house fast and successfully without a professional.


Step 1: the preparation


With good preparation, your house is almost sold. So that you don't get stressed out, it is important to organize a few things before the actual sale.


Good things take time

Only in the rarest of cases can a house be sold overnight. So, it is better to plan enough time for the house sale. This investment is about a lot of money for the buyer. A narrow time window tends to put off many interested parties. For this reason, it is best to plan several months for the sale of your property.


Complete documents?

A serious demeanour is essential when selling a house. Withholding important documents from interested parties has a negative effect on your sales opportunities. For this reason, it is better if you find all the important documents for the house sale in advance. Basically, these are mainly official documents, but other important information, such as the location or connection to public transport, is important for those interested. To get an overview of all the necessary documents, you can work through the free checklist we have created. In this way, a complete collection of documents is guaranteed.


A tightrope walk: setting the right price

Real estate sales stand or fall with the right price. In most cases, if the price is set too high or too low, it is more of a deterrent. Even if the price is too low, the hoped-for rush often fails and your property becomes a slow-moving business.  This problem can be easily avoided with a well-founded appraisal. In our free guide, you will find out how you can determine the right price for your property.


Step 2: implementation

After you've made all the preparations, you're ready to venture out to the retail store. Openness and communication are particularly important here. This will earn you the trust of prospective customers and increase your sales opportunities.


Advertising, advertising, advertising

Your property sale must be advertised. Here it is not only suitable to place advertisements in newspapers, your property should also be represented online. Here it is advisable to place the advertisements on well-known portals in your locality or your country. However, this type of advertising can be very costly, depending on the provider. A wide and much cheaper advertising method is word of mouth. Tell friends and acquaintances about your sales plans. Often it is mainly private properties that are sold to distant neighbours.


How to master the viewing appointments

Once you have successfully informed the world about the sale of your property, it usually doesn't take long for the first interested parties to contact you. The first viewing appointments are just around the corner. The first impression is what counts here. So, a clean and appealing atmosphere is essential. In most cases, personal stories associated with the property tend to be of little interest to visitors. It is important for them to see what potential the property has for the future.

Tip: So that interested parties do not hear a busy signal when they try to call you, you can set specific times in the advertisements when you can be reached. This way you can avoid inappropriate calls and concentrate fully on the caller during this time.


Sent into price negotiations

Many interested parties have the hope of being able to lower the estimated price. If the lower price limit has been reached for you, it is important to explain the price to the prospect. However, if a potential buyer vehemently insists on a lower price, it is best to say a resounding no to the offer. There is no need to sell your property below value.


Step 3: the conclusion

Once the right buyer has been found and the price is satisfactory for both parties, it is time to close the sale. Here it is important to discuss the financing with the buyer in a final meeting. In the best-case scenario, preliminary loan approval can be presented to you. In this case, a written declaration of intent to purchase is useful. In this, the buyer declares that he is ready to commission a notary at his own expense and a compensation amount for the case of a purchase withdrawal is determined. A handover protocol, in which the condition of the property is recorded, must not be forgotten. An examination of the notary contract from both sides is also essential here. If both parties are satisfied with the contract, the sale can be concluded. Please note that this can take a few weeks.


Things to remember
Never be too quick in making a decision, always take your time and do your due diligence. But that does not mean waiting so long that a good offer slips away from your hand. Always do a thorough background check on the buyers, so you know who you are dealing with. In the end, have faith in yourself and make sure there are no second thoughts once the deal is done. Later on, things can change, the price for your property might go up, but always remember that the price was good when you sold the property, so do not have seller’s remorse.

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